| 企业剩余资源与大战略集合模型——对多元化战略的一个新解释 |
| |
| 引用本文： | 刘亚军. 企业剩余资源与大战略集合模型——对多元化战略的一个新解释[J]. 华东经济管理, 2005, 19(10): 74-76 |
| |
| 作者姓名： | 刘亚军 |
| |
| 作者单位： | 1. 湘潭大学商学院,湖南,湘潭,411105
2. 湘潭大学教务处,湖南,湘潭,411105 |
| |
| 摘 要： | 在关于企业多元化战略的理论中,大战略集合模型从企业外部环境的角度对企业为何多元化、何时多元化给出了一种解释。文章首先分析了此模型在解释上的局限性。作为改进,在模型中加入了“企业剩余资源”这一来自企业自身的因素,并将剩余资源分为“暂时过剩”和“永久过剩”资源
|
| 关 键 词： | 企业多元化 大战略集合模型 企业剩余资源 N-S图 |
| 文章编号： | 1007-5097（2005）10-0074-03 |
| 收稿时间： | 2005-06-23 |
| 修稿时间： | 2005-06-23 |
Firm's Surplus Resources and the Nine-cell Matrix --A New Way to Interpret Diversification Strategy of the Firm |
| |
| LIU Ya-jun,ZANG Yong,CHEN Hai-bob. Firm's Surplus Resources and the Nine-cell Matrix --A New Way to Interpret Diversification Strategy of the Firm[J]. East China Economic Management, 2005, 19(10): 74-76 |
| |
| Authors: | LIU Ya-jun ZANG Yong CHEN Hai-bob |
| |
| Affiliation: | a.Business School,b.Office of Academic Affairs,Xiangtan University,Xiangtan 411105,China) |
| |
| Abstract: | In the series of theories interpreting the diversification strategies of the enterprises,the Nine-cell matrix has offered a method which concerned on the outer circumstance of the firm.This article analyzed the limit of this model.By adding the concept of "firm's surplus resources" (furthermore,classified it in detail as "temporary surplus resources and longtime surplus resources")into the model,and using the N-S flow chat,we demonstrated the process of the firm making strategic decisions with respect to bunches of factors around.Thus offered a better way to interpret firm's diversification strategy. |
| |
| Keywords: | diversification of the firm Nine-cell matrix surplus resources of the firm's N-S flow chart |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
| 点击此处可从《华东经济管理》浏览原始摘要信息 |
|
点击此处可从《华东经济管理》下载全文 |
