| 旅游营销的创意策略 |
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| 引用本文： | 夏小莉.旅游营销的创意策略[J].边疆经济与文化,2009(11):1-2. |
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| 作者姓名： | 夏小莉 |
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| 作者单位： | 吉首大学,商学院,湖南,吉首,416000 |
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| 摘 要： | 体验经济时代，旅游作为文化体验载体的特征越来越凸显，使旅游营销成为竞争激烈的旅游业在新的经济环境中胜出的有力武器。创意是体验经济的高端资本，在旅游营销中融入创意的要素，是旅游经济发展的必然要求。
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| 关 键 词： | 旅游营销 创意 体验营销 |
Creative Strategy in Tourism Marketing |
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| XIA Xiao-li.Creative Strategy in Tourism Marketing[J].The Border Economy and Culture,2009(11):1-2. |
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| Authors: | XIA Xiao-li |
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| Institution: | XIA Xiao-li(Business College,Jishou University,Jishou 416000,Hunan China) |
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| Abstract: | In the times of experience economy,tourism as a carrier of cultural experience are becoming more and more prominent,so that tourism marketing has become a powerful weapon to win in highly competitive tourism industry in the new economic environment.Creative is the high-end economic capital in the times of experience economy,it is an essential requirement for economic development to add the creative element into the tourism marketing. |
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| Keywords: | tourism marketing creative experience marketing |
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