| 论我国电视综艺娱乐节目的发展策略 |
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| 引用本文： | 陈瑜帅,王佳佳. 论我国电视综艺娱乐节目的发展策略[J]. 湖南财经高等专科学校学报, 2009, 25(5): 100-102 |
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| 作者姓名： | 陈瑜帅 王佳佳 |
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| 作者单位： | 1. 中南大学,文学院,湖南,长沙,410083
2. 湖南师范大学,新闻与传播学院,湖南,长沙,410081 |
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| 摘 要： | 我国电视综艺娱乐节目努力探寻适合自己的发展道路，进入到了一个新的发展时期，然而在发展中出现了诸如节目低俗化、同质化等问题。应通过重塑媒介议题，加强舆论引导；倡导绿色收视，提升文化品格；坚持平民路线，加强互动传播；坚持本土原则，实施立体传播；树立创新意识，打造品牌形象等举措来提升我国电视综艺娱乐节目的文化品位，促进电视综艺娱乐节目的健康持续发展。
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| 关 键 词： | 电视综艺娱乐节目 发展策略 舆论引导 创新 |
Strategies for the Development of TV Variety Entertainment in China |
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| CHEN Yu-shuai,WANG Jia-jia. Strategies for the Development of TV Variety Entertainment in China[J]. Journal of Hunan Financial and Economic College, 2009, 25(5): 100-102 |
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| Authors: | CHEN Yu-shuai WANG Jia-jia |
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| Affiliation: | CHEN Yu - shuai WANG Jia -jia (1. College of Liberal Art, Central South University, Changsha Hunan 410083; 2. College of Journalism and Communication, Hunan Normal University, Changsha Hunan 410081 ) |
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| Abstract: | In the pursuit of a proper way of development, China＇s TV variety entertainment has entered a new period, but also inevitably encounters problems like vulgarization, homogenization, etc. , For the purpose of enhancing the cultural tastes of our television variety show and of promoting sustainable and stable development of such programs, the author believes that we shall ＂ reshape media agenda - setting to strengthen public opinion orientation＂, ＂ advocate green ratings and improve cultural character＂, ＂ adhere to the line of civilians and enhance interactive communication＂, ＂ adhere to the principle of localization and implement three - dimensional communication＂, and ＂ foster innovation awareness and build brand image＂. |
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| Keywords: | TV variety entertainment development strategy opinion orientation innovation |
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