| Motivation and performance of Chinese corporate social responsibility strategy choice |
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| 作者姓名： | JIANG Qi-jun |
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| 作者单位： | College of Economics ＆ Management, Shanghai Fisheries University, Shanghai 200090, China |
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| 摘 要： | The motivation of Corporate Social Responsibility （CSR） strategy and its effect on corporate performance are identified. The main factors influencing CSR strategy choice in China are the recognition of CSR and the importance of CSR in corporate strategy and the centrality of decision-making, and CSR exerts its main effect on the performance of businesses through influencing their competitiveness.
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| 关 键 词： | 中国企业 企业社会责任 动机 业绩 战略抉择 CSR |
Motivation and performance of Chinese corporate social responsibility strategy choice |
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| JIANG Qi-jun.Motivation and performance of Chinese corporate social responsibility strategy choice[J].China-USA Business Review,2007,6(3):50-57. |
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| Abstract: | |
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| Keywords: | CSR strategy motivation performance |
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