| 面向企业营销的Web挖掘技术 |
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| 引用本文： | 李其芳.面向企业营销的Web挖掘技术[J].云南财贸学院学报,2006,22(6):96-98. |
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| 作者姓名： | 李其芳 |
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| 作者单位： | 云南财经大学计算机科学系 云南昆明650221 |
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| 摘 要： | WWW提供了重要的商业资源,在W eb上进行市场营销数据挖掘是非常有价值的。结合市场营销的发展趋势,探讨W eb挖掘技术及其对制定营销策略的促进作用,通过实验数据说明W eb挖掘将对市场营销提供支持有效决策的参考知识。
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| 关 键 词： | Web挖掘 营销策略 数据 模型 |
| 文章编号： | 1007-5585（2006）06-0096-03 |
| 收稿时间： | 2006-04-03 |
| 修稿时间： | 2006-04-03 |
Marketing Oriented Web Mining Technology |
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| LI Qi-fang.Marketing Oriented Web Mining Technology[J].Journal of Yunnan Finance and Trade Institute,2006,22(6):96-98. |
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| Authors: | LI Qi-fang |
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| Institution: | Faculty of Computer Science, Yunnan University of Finance and Economics, Kunming 650221, China |
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| Abstract: | It is worthy to do marketing oriented data mining through web based on the important commercial information provided by World Wide Web(WWW).Combines with the development tendency of marketing,the paper discusses web mining technology and its promotion function on decisionmaking in marketing strategies.Through experimental data,the author aims to give references on how web mining can provide effective decision-making support in marketing. |
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| Keywords: | Web Mining Marketing Strategy Data Model |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
