对中国旅行社业的经济分析与再定位

我国的旅行社业发育于当时特殊经济、政治环境和要求下，经历了计划经济到市场经济的转型。在这个过程中，旅行社行业出现了不少现实问题，如核心能力流失、产品单一、组织安排缺乏经济效率、规模过小、集团化虚设等问题。结合旅游经济学的理论和实践，从我国现在和今后的宏观经济走势出发，笔者探索和分析了未来我国旅行社业发展的各种趋势，主要表现在企业向产业纵深发展和产品向消费差异发展。

An Economic Analysis and Relocation of China's Travel Service Industry

China's travel service industry develops under specific economic and political environment.It has witnessed the transformation from planned economy to market economy.The industry has encountered quite a few problems during this period,such as loss of core-competition capability,unilateral product,lack of economic efficiency in organization,too small in scale and so on.Based on the theory and practice of tourism economics and starting from the trend of China's present and future macroeconomy,the authors probe and analyze the tendency of the future development of China's travel service industry,which is manifested by two aspects:the enterprises developing more deeply into industry chain and the products developing towards consumptive disparity.