| 中国工商银行差异化战略的选择 |
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| 引用本文： | 甘胜军.中国工商银行差异化战略的选择[J].生产力研究,2011(4):67-68,79. |
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| 作者姓名： | 甘胜军 |
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| 作者单位： | 上海财经大学国际工商管理学院,上海,200433上;海海事大学经济管理学院,上海,200135 |
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| 基金项目： | 教育部人文社会科学研究一般项目资助(09YJC790185) |
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| 摘 要： | 面对国际金融企业的挑战,中国金融市场的竞争异常激烈,而国内商业银行同质化竞争现象非常普遍,采用差异化战略是摆脱低水平竞争的必然选择。文章根据宏观环境PSET分析和微观环境五力模型分析的框架对中国工商银行的竞争环境进行分析,运用SWOT分析的方法得出中国工商银行应该选择差异化战略作为自己的竞争战略。
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| 关 键 词： | 中国工商银行 竞争环境分析 差异化战略 |
Choice of Differentiation Strategies of Industrial and Commercial Bank of China |
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| GAN Sheng-jun.Choice of Differentiation Strategies of Industrial and Commercial Bank of China[J].Productivity Research,2011(4):67-68,79. |
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| Authors: | GAN Sheng-jun |
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| Institution: | GAN Sheng-jun |
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| Abstract: | Facing challenges from international financial enterprises, the competition in financial market in China isbecoming much sharper, while the homogeneous competition among commercial banks at home is very common. Itis a necessary choice for commercial banks to adopt differentiation strategies to avoid low-level competition. Thepaper, by using SWOT, comes to the conclusion that Industrial and Commercial Bank of China should choose adifferentiation strategy, instead of low-level, homogeneous and low-cost compet... |
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