| 客运站营销工作质量的层次综合评价方法 |
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| 引用本文： | 王燕,王慈光.客运站营销工作质量的层次综合评价方法[J].铁道运输与经济,2005,27(4):71-72,76. |
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| 作者姓名： | 王燕 王慈光 |
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| 作者单位： | 西南交通大学,交通运输学院,四川,成都,610031 |
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| 摘 要： | 铁路客运站营销工作受多方面因素影响,且大多数因素具有模糊性难以定量化。为此,以定性定量相结合的系统思想为指导,运用层次分析与模糊综合评价的相关方法,对客运站的营销工作质量进行综合评价。在介绍方法原理与步骤的基础上,应用层次模糊评价法对某客运站的营销工作质量进行了评价。
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| 关 键 词： | 客运站 营销质量 层次分析法 模糊综合评价法 评价 |
| 文章编号： | 1003-1421(2005)04-0071-02 |
The Hierarchical Comprehensive Evaluation Method for Marketing Quality in Passenger Station |
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| WANG Yan,WANG Ci-guang.The Hierarchical Comprehensive Evaluation Method for Marketing Quality in Passenger Station[J].Rail Way Transport and Economy,2005,27(4):71-72,76. |
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| Authors: | WANG Yan WANG Ci-guang |
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| Abstract: | The marketing quality of passenger station is affected by manyfactors and most of them are too blurry to be quantified. Therefore, taking thecombination of qualitative and quantitative evaluation as guidelines, by meansof relevant Analytic Hierarchical Process and Fuzzy Evaluation Method, thispaper carries out a comprehensive evaluation to the marketing quality inpassenger station. Based on an introduction of methodology and procedures,the paper applies the hierarchical and fuzzy evaluation method to the marketingquality evaluation in one passenger station. |
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| Keywords: | passenger station marketing quality Analytic HierarchicalProcess Fuzzy Comprehensive Evaluation Method evaluation |
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