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供应链牛鞭效应的对策研究
引用本文:汤向东. 供应链牛鞭效应的对策研究[J]. 中国市场, 2008, 0(19): 143-145
作者姓名:汤向东
作者单位:广东女子职业技术学院管理系
摘    要:由于供应链牛鞭效应的存在,导致供应链上的需求信息失真,从而产生库存积压、企业生产计划变化加剧、额外成本支出增加等问题。因此,有必要从战略层次和战术层次上找出弥补供应链中牛鞭效应的对策。本文将从战略层次和战术层次来讨论削弱牛鞭效应的方法。

关 键 词:供应链  牛鞭效应  对策

Countermeasures Research about Bullwhip Effect of Supply Chain
Tang Xiangdong. Countermeasures Research about Bullwhip Effect of Supply Chain[J]. China Market, 2008, 0(19): 143-145
Authors:Tang Xiangdong
Abstract:Because of the bullwhip effect of the supply chain, it leads to the demand information distortion for supply chain, resulting in inventory backlog, increased changes in production plans, the increasing additional cost, and other issues. Therefore, it is necessary to find the solutions to cover bullwhip effect of supply chain from the strategic and tactical level. This paper will discuss ways to weaken the bullwhip effect from the strategic and tactical level.
Keywords:supply chain  bullwhip effect  countermeasures  
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