Does a Micro-Macro Link Exist Between Managerial Value of Reciprocity,Social Capital and Firm Performance? The Case of SMEs in China |
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Authors: | Wu Wei-ping Leung Alicia |
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Affiliation: | (1) Department of Marketing and International Business, Lingnan University, Hong Kong;(2) Department of Management, Hong Kong Baptist University, Hong Kong |
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Abstract: | With the deepening of China's economic reform, SMEs are starting to gain tremendous economic momentum and play an increasingly irreplaceable role in China's century-long bid for economic resurgence. Using a micro-macro link approach, this study investigates the effects of managerial value of reciprocity on both social capital and firm performance in China's rural SMEs. A structural equation modelling method was used to test hypotheses. Data from 177 SMEs in China provide supporting evidence that there exists a micro-macro link from managerial value of reciprocity, to social capital (trust) and to firm performance (both overall performance and competitiveness improvement). |
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Keywords: | managerial value of reciprocity social capital transaction cost economics performance rural SMEs China |
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