| 论体育赛事营销与体育市场的开发 |
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| 引用本文： | 傅君芳.论体育赛事营销与体育市场的开发[J].嘉兴学院学报,2005,17(5):112-115. |
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| 作者姓名： | 傅君芳 |
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| 作者单位： | 嘉兴学院体军部,浙江嘉兴,314001 |
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| 摘 要： | 该文运用文献资料法、逻辑分析法等方法对体育赛事营销和体育市场分别作了论述,分析了两者融合和互动的关键点和注意点,认为在结合我国国情的基础上可借鉴并建立整体体育赛事的营销观点.
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| 关 键 词： | 体育 赛事 营销 市场 开发 |
| 文章编号： | 1008-6781（2005）05-0112-04 |
| 收稿时间： | 2005-03-21 |
| 修稿时间： | 2005年3月21日 |
On Sports Marketing and Exploitation of Sports Market |
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| FU Jun-fang.On Sports Marketing and Exploitation of Sports Market[J].Journal of Jiaxing College,2005,17(5):112-115. |
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| Authors: | FU Jun-fang |
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| Institution: | PE Department, Jiaxing University, Jiaxing Zhejiang 314001 |
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| Abstract: | By means of documentation and logical analysis, this paper discusses the sports marketing and sports market respectively and analyses the key points of the two in their merge and interaction. Based on the condition of China and with reference to foreign sports marketing, the author holds the viewpoint that an integrated sports marketing could be established in China. |
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| Keywords: | sports marketing sports market~ exploitation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
