| 耐用品增长模型评论 |
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| 引用本文： | 宋海荣.耐用品增长模型评论[J].石家庄经济学院学报,2006,29(6):732-734. |
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| 作者姓名： | 宋海荣 |
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| 作者单位： | 重庆师范大学,数学与计算机科学学院,重庆,400047 |
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| 摘 要： | 《耐用品增长模型》（1969）一文受到越来越多的关注，并被管理科学杂志评为50年以来最具影响力的十大文章之一。在该篇论文的基础上，详细地阐述Bass模型的产生背景、理论基础以及Bass模型的扩展和应用，希望能为Bass模型的进一步发展提供重要的理论依据。
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| 关 键 词： | Bass模型 创新扩散 扩展模型 |
| 文章编号： | 1007-6875(2006)06-0732-03 |
| 收稿时间： | 2006-09-26 |
| 修稿时间： | 2006年9月26日 |
Comments on "A New Product Growth Model for Consumer Durables" |
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| SONG Hai-rong.Comments on "A New Product Growth Model for Consumer Durables"[J].Journal of Shijiazhuang University of Economics,2006,29(6):732-734. |
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| Authors: | SONG Hai-rong |
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| Institution: | Chongqing Normal University, Chongqing 400047 |
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| Abstract: | "A new product growth model for consumer durables"(F.M.Bass,1969) has become widely known and has been voted as one of the Top 10 Most Influential Papers published in the 50-year history of Management Science.Based on the study of that paper,this paper will elaborate the background and history of the Bass model,important extensions of the model and some examples of the model applications.The purpose of this study is to provide theoretical basis for the furthermore studying of the development of Bass model. |
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| Keywords: | Bass model diffusion of innovations extended model |
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