| How Product Importance Perception,Need for Cognition and Enduring Involvement Influence Investors＇ Knowledge of Investment Products？ |
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| 作者姓名： | Sanjay Kumar Mishra Manoj Kumar |
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| 作者单位： | [1]Shri Mata Vaishno Devi University, India [2]Indian Institute of Management Lucknow, India |
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| 关 键 词： | 投资者 产品 知识 感知 NFC PIP MFS EIP |
How Product Importance Perception,Need for Cognition and Enduring Involvement Influence Investors＇ Knowledge of Investment Products？ |
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| Sanjay Kumar Mishra,Manoj Kumar.How Product Importance Perception,Need for Cognition and Enduring Involvement Influence Investors＇ Knowledge of Investment Products？[J].Journal of Modern Accounting and Auditing,2011(9):920-933. |
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| Abstract: | |
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| Keywords: | product importance need for cognition enduring involvement investment mutual funds |
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