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Normative Versus Perceptual Gap Analysis of Hotel Product Quality as a Service to Tourism in Kenya |
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| Authors: | Joe Kibuye Wadawi Frederick Jacobus Herbst Nerine Cecilia Bresler |
| Institution: | [1]Strathmore University, Nairobi, Kenya [2]University of Stellenbosch Business School, Cape Town, South Africa [3]University of Johannesburg, Johannesburg, South Africa |
| Abstract: | |
| Keywords: | destination marketing tourism competitiveness Kenya tourism hotel product/service quality |
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