| 浅议奥运人文精神与北京人文奥运战略 |
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| 引用本文： | 唐晓丽,王树理. 浅议奥运人文精神与北京人文奥运战略[J]. 价值工程, 2006, 25(9): 17-19 |
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| 作者姓名： | 唐晓丽 王树理 |
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| 作者单位： | 山东经济学院,济南,250014;山东经济学院,济南,250014 |
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| 摘 要： | 自“人文奥运”理念首次由北京奥运会提出以来,受到了人们的广泛关注。本文分析了“人文奥运”的内涵、发展历程和意义;最后,根据我国实际对北京“人文奥运”战略作了初步探讨。
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| 关 键 词： | 人文奥运 商业化 战略 |
| 文章编号： | 1006-4311（2006）09-0017-03 |
Analysis on the Olympic Spirit and the Strategy of Humanistic Olympics |
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| Tang Xiaoli,Wang Shuli. Analysis on the Olympic Spirit and the Strategy of Humanistic Olympics[J]. Value Engineering, 2006, 25(9): 17-19 |
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| Authors: | Tang Xiaoli Wang Shuli |
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| Affiliation: | Shandong Institute of Economics, Jinan 250014, China |
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| Abstract: | People have paid more attention to the idea of humanistic Olympics since it was put forward by Beijing Olympics. The author analyzes its implication, the process of development and the importance. At last, the author gives some advices on the strategy of humanistic Olympics in Beijing according to the characteristics of China. |
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| Keywords: | humanistic Olympics commercialization strategy |
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