| 电子商务中消费者心理与行为分析 |
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| 引用本文： | 罗玲,甑永浩,于洋. 电子商务中消费者心理与行为分析[J]. 特区经济, 2006, 0(12): 34-35 |
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| 作者姓名： | 罗玲 甑永浩 于洋 |
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| 作者单位： | 武汉理工大学,管理学院,湖北,武汉,430070 |
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| 摘 要： | 对电子商务中影响我国消费者网上消费的心理因素进行分析的基础上,描述了消费者网上消费行为的具体表现,并提出了我国企业在电子商务环境背景下应采取的相应对策。
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| 关 键 词： | 电子商务 消费心理 消费行为 对策 |
Consumer psychology in electronic business and behavior analysis |
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| Luo Ling,Zeng Yong Hao,Yu Yang. Consumer psychology in electronic business and behavior analysis[J]. Special Zone Economy, 2006, 0(12): 34-35 |
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| Authors: | Luo Ling Zeng Yong Hao Yu Yang |
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| Abstract: | The paper is on the basis of analyzing the psychological factors which influence consumers on-line consumption in our country, concretely described consumers' behavior on-line consumption, and put forward the countermeasures that enterprises of our country should be adopted in E-commerce environment. |
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| Keywords: | E-commerce Consumer psyohology Consumer behavior Countermeasure |
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