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Do Mobile Phone Service Consumers in the US Have Media Preference as Their Source of Information on Competing Mobile Phone Service Plans? |
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| Authors: | Goitom Tesfom Nancy J Birch Jeffrey N Culver |
| Institution: | 1. Department of Finance and Marketing, Eastern Washington University, Bellevue, Washington, USA;2. Department of Information Systems and Business Analytics, Eastern Washington University, Cheney, Washington, USA |
| Abstract: | |
| Keywords: | advertising information source media preference mobile phone service |