| 现代企业公关危机管理 |
| |
| 引用本文： | 程振锋,戴通胜.现代企业公关危机管理[J].石家庄经济学院学报,2002,25(6):631-634. |
| |
| 作者姓名： | 程振锋 戴通胜 |
| |
| 作者单位： | 石家庄经济学院,工商管理系,河北,石家庄,050031 |
| |
| 摘 要： | 针对现代企业在运营过程中容易发生的公关危机进行阐述，并对公关危机的危害、公关危机的预警、公关危机处理的原则和步骤进行了分析。指出现代企业必须加强公关危机管理，以增强企业在当今复杂多变的商业环境中的适应能力。
|
| 关 键 词： | 现代企业 公关危机管理 预警机制 危机预防管理 |
| 文章编号： | 1007-6875(2002)06-0631-04 |
| 修稿时间： | 2002年5月16日 |
The Public Relations Crisis Control in Modern Enterprise |
| |
| CHENG Zhen-feng,DAI Tong-sheng.The Public Relations Crisis Control in Modern Enterprise[J].Journal of Shijiazhuang University of Economics,2002,25(6):631-634. |
| |
| Authors: | CHENG Zhen-feng DAI Tong-sheng |
| |
| Abstract: | This thesis expatiates the public relations crisis which easily occur in the operation of modem enterprise. It also analyses the harm, the early - warning and the control principle and steps of the public relations crisis. It points out that the modern enterprise must strengthen the public relations crisis control, to build up the enterprise's adaptation ability in the complex and changeable business environment nowadays. |
| |
| Keywords: | the public relations crisis the early - warning of the public relations crisis the control of the public relations crisis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
