| 网络游戏中虚拟装备的定价研究 |
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| 引用本文： | 王洪伟,刘仲英,张元元.网络游戏中虚拟装备的定价研究[J].上海管理科学,2007,29(1):59-62. |
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| 作者姓名： | 王洪伟 刘仲英 张元元 |
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| 作者单位： | 1. 同济大学经济与管理学院
2. 复旦大学新闻学院 |
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| 基金项目： | 国家自然科学基金;国家社会科学基金 |
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| 摘 要： | 对虚拟物品的类型给以界定,对虚拟物品两种基本形式——虚拟装备和虚拟货币的特点进行分析,并总结出虚拟装备的获取方式。在此基础上,对已有虚拟物品的定价方法进行分析,最后提出成本-市场比较综合法来确定虚拟装备的价格。
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| 关 键 词： | 虚拟装备 定价 网络游戏 |
Pricing Virtual Equipment in Online Game |
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| Wang Hongwei,Liu Zhongying,Zhang Yuanyuan.Pricing Virtual Equipment in Online Game[J].Shanghai Managent Science,2007,29(1):59-62. |
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| Authors: | Wang Hongwei Liu Zhongying Zhang Yuanyuan |
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| Institution: | Wang Hongwei Liu Zhongying Zhang Yuanyuan |
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| Abstract: | Firstly, the range and category of online vi tual property are specified. Then the characteristics of two kinds of virtual properties, virtual equipment and virtual currency. are analysed. Furthermore, the acquisition way for virtual equipments is also discussed. Finally, this paper reviews the exsiting pricing methods, and after the comparision. a new method for virtual equipment pricing is presented based on the cost method and market comparison method. |
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| Keywords: | Virtual equipment Pricing Online game |
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