Producing and Procuring Horticultural Crops with Chinese Characteristics: The Case of Northern China

The main goal of our paper is to understand what types of farmers have been able to participate in the horticultural revolution, how they interact with markets and how supply chains affect their production decisions and incomes. We also want to understand if the rise of supermarkets has changed supply chains. Our analysis uses spatially sampled data from 200 communities and 500 households in the Greater Beijing area. In contrast to fears of some researchers, we find small and poor farmers actively participate in the emergence of China’s horticulture economy. Moreover, there has been almost no penetration of modern wholesalers or retailers into rural communities.