Das Wiederholungsparadoxon |
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Authors: | Dr. Thomas Koch Dr. Thomas Zerback M.A. |
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Affiliation: | 1. Institut für Kommunikationswissenschaft und Medienforschung, Ludwig-Maximilians-Universit?t München, Oettingenstr. 67, 80538, München, Deutschland
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Abstract: | In this paper we discuss how repetition of a single statement affects its perceived credibility. Using an experimental design, our results support previous psychological studies on the “truth-effect”, which have shown that repeated messages are considered more credible than non-repeated messages. In addition, our study sheds light on the unanswered question why the truth-effect vanishes or reverses if statements are repeated too often. Analysis strongly points to a parallel, indirect negative effect, caused by participants showing reactance as a consequence of repetition. |
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