| 生态文明时代的企业社会责任解析 |
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| 引用本文： | 敬嵩. 生态文明时代的企业社会责任解析[J]. 生态经济(学术版), 2008, 0(5): 91-93 |
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| 作者姓名： | 敬嵩 |
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| 作者单位： | 敬嵩（西南财经大学公共管理学院,成都,610074） |
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| 基金项目： | 西南财经大学科研基金资助项目 |
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| 摘 要： | 本文以案例形式讨论了壳牌公司布伦特斯帕油轮公司事件.透过油轮事件,文章分析了当今企业实际上面临的生存环境.最后,运用制度经济学、社会学、契约理论分析指出,在当今资讯发达,消费者生态意识、人权意识逐步提高的情况下,企业认真对待其社会责任是一种理智的选择.
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| 关 键 词： | 生态文明 社会责任 契约理论 |
The Analysis of Enterprise Social Responsibility of Ecological Era |
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| JING Song. The Analysis of Enterprise Social Responsibility of Ecological Era[J]. Ecological Economy, 2008, 0(5): 91-93 |
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| Authors: | JING Song |
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| Affiliation: | JING Song (School of Public Administration,Southwestern of University of Finance , Economics,Chengdu 610074,China) |
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| Abstract: | This paper discusses the incident of Shell Brent Spar as a case, through which the author offers an analysis of the living environment that enterprises faced at present. Finally the paper uses institutional economics, sociology and contract theory to make such a theoretical analysis: In the age of information technology today, it is a wise choice that enterprises take seriously to their social responsibility. |
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| Keywords: | conservation culture social responsibility contract theory |
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