Joint Venture Satisfaction in Asia Pacific

Entering and developing a presence in the Asia-Pacific region has required, and in most cases, still requires the setting up of joint ventures with a local partner particularly when the prime motive of the operation is to capture opportunities in local markets.The objectives of the research presented in this article are to identify the factors which are associated with a satisfactory perception of joint ventures from the point of view of Western managers and to identify the major differences in joint venture characteristics across countries in the Asia-Pacific region. The conceptual perspective, based on transaction cost theory, is that foreign partners will show satisfaction if joint ventures are instrumental in achieving the Western partner's objectives and if co-operation costs are minimum given strategic fit, cultural fit and ability to controlThe analysis, using multiple regression based on survey data collected from 96 Western managers working in the Asia Pacific region, shows the predominance of the cultural and strategic fit factors in explaining the expressed satisfaction of Western managers. The ability to control the joint ventures is not related directly to satisfaction although it is very often quoted by Western managers as an important factor for the success of joint ventures.With regard to differences across regions, there are clearly four categories of countries: the highest expressed satisfaction is found in Japan, then in Indonesia and Malaysia, while China and Vietnam generate a moderate level of satisfaction, and Korea and Thailand a high level of dissatisfaction.