| Abstract: | The use of online recruitment methods is now widespread among UK organisations, but has not dominated the recruitment market in the way that was predicted by the popular media. This may be because organisations experience mixed success in using online methods of recruitment. This article reports on the use of a large‐scale, longitudinal survey of recruitment activity to investigate the usage and perceived success of both corporate and commercial web sites by employers. In addition, 20 interviews with users and providers of online recruitment were conducted in order to provide a deeper exploration of the factors that may affect the success of these methods. The results provide valuable insights into the use and success of online recruitment in the UK and have strong implications for practitioners. |
