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打造办学品牌,提高教育质量
引用本文:彭容华. 打造办学品牌,提高教育质量[J]. 广东农工商职业技术学院学报, 2012, 28(3): 1-5
作者姓名:彭容华
作者单位:广东农工商职业技术学院财经系,广东广州,510507
摘    要:高职院校靠规模扩张的发展时代已基本结束,正处于一个生存风险和发展机遇并存的重要关口;潜心打造办学品牌、切实提高教育质量,是高职院校应对风险和机遇并存局面的必然选择。为此,高职院校应在多个方面寻求改革,坚持质量理念并持续付出努力。

关 键 词:高职院校  办学品牌  教育质量  专业规划  宽进严出  文化建设  治理结构

On Building School Brand and Improving the Quality of Education
PENG Rong-hua. On Building School Brand and Improving the Quality of Education[J]. Journal of Guangdong AIB Polytechnic College, 2012, 28(3): 1-5
Authors:PENG Rong-hua
Affiliation:PENG Rong-hua(Guangdong AIB Polytechnic College,Guangzhou 510507,China)
Abstract:Vocational colleges are at a crucial point in survival risks and development opportunities,with their stage of development relying on expansion basically ending.Strive to build the school brand and effectively improve the quality of education is the only choice for vocational colleges to cope with risks and opportunities.To this end,they should seek reform in many areas,adhere to the quality-first philosophy and pay continuing efforts.
Keywords:vocational colleges  school brand  quality of education  professional planning  lenient entry & strin-gent exit  cultural progress  governance structure
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