中国旅游电子商务开发探讨

电子商务与旅游业的结合--旅游电子商务其发展已呈势不可挡之势,必将给旅游业带来革命性变化,并从根本上改变旅游业发展的传统模式。加强旅游电子商务的研究,对加快我国旅游业与国际市场接轨的步伐,实现中国由″亚洲旅游大国″向″世界旅游强国″的战略性转变具有重要的理论指导意义。文章重点从旅游网站的分类、旅游电子商务开发中存在的主要制约因素及开发策略等方面作了一些初步的探讨。

Probe into the development of tourism electronic commerce in China

As a typical product of acknowledge economy, electronic commerce has become the main mode of business today. The combination of electronic commerce and tourism-- tourism electronic commerce will revolutionize the tourism industry and its developing pattern. Studies on the tourism electronic commerce will contribute to the development of it in China and keeping pace with the change of global tourism market. This article makes a preliminary probe into the connotation, classification, the existing limiting factors and development strategies.