| 供电企业客户营销层次及策略研究 |
| |
| 引用本文： | 刘承水. 供电企业客户营销层次及策略研究[J]. 电力技术经济, 2005, 17(1): 33-36 |
| |
| 作者姓名： | 刘承水 |
| |
| 作者单位： | 华北电力大学,北京,102206 |
| |
| 摘 要： | 通过时供电企业客户关系营销层次的界定与选择以及客户关禾价值确立的分析,提出了针对用电企业来讲供电企业所采取的营销组合方法以及相应的营销策略。
|
| 关 键 词： | 供电企业 客户 营销 策略 |
| 文章编号： | 1008-1682(2005)01-0033-04 |
| 修稿时间： | 2004-03-29 |
Study on Customer Differentiation and Marketing Strategy |
| |
| LIU Cheng-shui. Study on Customer Differentiation and Marketing Strategy[J]. Electric Power Technologic Economics, 2005, 17(1): 33-36 |
| |
| Authors: | LIU Cheng-shui |
| |
| Abstract: | The paper proposes a marketing portfolio solution and its correspondent market strategy to be applied by power utilities through analysis on the definition of customer differentiation and the value of customer relationship to power utilities. |
| |
| Keywords: | power utilities customer marketing strategy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
