| 电视栏目包装的数字化创新研究 |
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| 引用本文： | 何泰伯,孟丽花. 电视栏目包装的数字化创新研究[J]. 价值工程, 2012, 31(33): 13-14 |
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| 作者姓名： | 何泰伯 孟丽花 |
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| 作者单位： | 渭南师范学院传媒工程学院,渭南,714000 |
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| 基金项目： | 教育部第四批高校特色专业建设点项目;项目，陕西省教育厅专项科研计划项目:12JK0101 |
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| 摘 要： | 栏目的改版,为媒体经营提供了一种创新和思路,在一定程度上是要迎合观众的心理需求,要响应时代发展步伐,从而保证观众对电视栏目忠诚,保证栏目频道收视率的相对稳定。本文从业务实践和变革反思的角度深入分析电视栏目包装的创新,将会对理性改版和电视创新提供有益的启示。
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| 关 键 词： | 栏目包装 创新 改版 |
Digital Innovation Research on TV Column Packing |
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| HE Tai-bo , MENG Li-hua. Digital Innovation Research on TV Column Packing[J]. Value Engineering, 2012, 31(33): 13-14 |
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| Authors: | HE Tai-bo MENG Li-hua |
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| Affiliation: | HE Tai-bo;MENG Li-hua(College of Media Engineering,Weinan Normal University,Weinan 714000,China) |
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| Abstract: | To some extent,column revision is to meet the psychological needs of the audience and response to the development of the times,so as to ensure the audiences' loyalty to TV and guarantee the relative stability of the ratings in column channels.From the angle of business practice and change reflection,this paper made in-depth analysis on innovation of TV column packing,which can provide beneficial enlightenments to rational revision and TV innovation. |
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| Keywords: | column packing innovation revision |
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