| 基于社会心理学的旅游景区形象研究 |
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| 引用本文： | 肖晓莺.基于社会心理学的旅游景区形象研究[J].价值工程,2012,31(33):320-322. |
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| 作者姓名： | 肖晓莺 |
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| 作者单位： | 长沙商贸旅游职业技术学院,长沙,410004 |
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| 摘 要： | 本文作者从社会心理学的角度对旅游景区形象的建立及形成的心理过程进行分析,并对旅游景区形象形成过程中经常出现的推论偏差现象及其原因进行了阐述,同时提出了自己的看法和见解,仅供参考。
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| 关 键 词： | 社会心理学 旅游 形象 研究 |
Image Research of Tourist Attractions Based on Social Psychology |
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| XIAO Xiao-ying.Image Research of Tourist Attractions Based on Social Psychology[J].Value Engineering,2012,31(33):320-322. |
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| Authors: | XIAO Xiao-ying |
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| Institution: | XIAO Xiao-ying(Changsha Commerce & Tourism College,Changsha 410004,China) |
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| Abstract: | The author analyzed the establishment of the image of the tourist attractions and the psychological process in formation process from the point of the social psychology,described the phenomenon of inferences deviation and its causes,and proposed her own views and opinions for reference only. |
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| Keywords: | social psychology travel image research |
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