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Effective marketing and selling of travel services: Edward J. Mayo and Lance P. Jarvis. CBI Publishing (51 Sleeper St., Boston,MA 02210, USA) ISBN 0-8436-2204-0, 1981, xxi + 281 pp. (tables,charts, photographs,references, appendix,index) & 19.95 (cloth) |
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| Authors: | Graham MS Dann |
| Institution: | Department of Government & Sociology University of the West Indies, Barbados, USA |
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