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The evolution of strategic marketing |
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| Authors: | Subhash C. Jain |
| Affiliation: | University of Connecticut, USA |
| Abstract: | This article examines the evolution of the concept of strategic marketing. Strategic marketing does not replace traditional marketing management. Rather it adds new dimensions to the field of marketing, enhancing its role in the determination of corporate strategy. |
| Keywords: | Address correspondence to Subhash C. Jain Department of Marketing School of Business Administration University of Connecticut Storrs CT 06268 USA. |
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