Never on Sunday? Mexican tourists at the beach

This paper examines contemporary middle class Mexican recreational tourism through a micro-ethnographic study of tourist behavior at a small beach resort in the state of Chiapas. Majority behavior represents the inversion of aspects of normal behavior, particularly in the deregulation of meal-times, night and day activities, and the rules for play. It is hypothesized that the particular, and comparatively excessive, behaviors described may stem from both the historically antecendant Spanish and Indian cultures, with their baroque tendencies, and from the recent liberation of the new middle classes from the “Victorian-like” rules of daily behavior. Behavior at the beach resorts resembles earlier types of vacation in the U.S.A. and this suggests there may be an evolution of tourist behaviors characteristic of the historical situation of the national home cultures of the tourists.