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成都郫县乡村旅游的SWOT分析及发展对策
引用本文:蓝进.成都郫县乡村旅游的SWOT分析及发展对策[J].乡镇经济,2009,25(7):76-79.
作者姓名:蓝进
作者单位:西华大学,四川,成都,610039
摘    要:文章运用SWOT分析法考察郫县乡村旅游的优势与劣势、机遇与挑战,对发展郫县乡村旅游提出对策和建议,指出郫县乡村旅游应该有效整合其生态资源和文化资源,突出特色、打造品牌,并以政府为主导进行科学规划。

关 键 词:郫县  乡村旅游  SWOT分析

Chengdu Pixian SWOT Analysis of Rural Tourism and Development of Countermeasures
LAN Jin.Chengdu Pixian SWOT Analysis of Rural Tourism and Development of Countermeasures[J].Rural Economy,2009,25(7):76-79.
Authors:LAN Jin
Institution:LAN Jin (Xihua University, Chengdu 610039, China)
Abstract:The topic of this article is countermeasures and suggestion for rural tourism in Pixian County, which is based on the SWOT analysis of rural tourism in Pixian County. Specifically, the key of the rural tourism of Pixian County relies on the effective integration of its ecological resources and cultural resources so that its own characteristics and brand are formed. And scientific planning should be oriented by the government.
Keywords:Pixian  rural tourism  SWOT analysis
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