基于制造商服务的供应链竞争策略分析

本文以一个具有两家制造商和一家零售商组成的供应链结构为研究对象,探讨了制造商向顾客提供服务的重要性,并着重分析了在零售商占据市场优势的情况下,制造商的定价与服务策略,以及零售商制定产品零售价格时要考虑的主要因素,其结果对企业在供应链体系中制定经营策略具有一定的帮助。

Competitive Strategy Analysis in Supply Chain Based on the Service from Manufacturer

This paper discusses the importance of service from manufacturers in the supply chain with two competing manufacturers and their common retailer, and emphatically analysis the pricing and the service strategy of the manufactures and main factors considered by retailer for choosing retail price under the circumstance of the retailer having more bargaining power than the manufacturers. The results are helpful for the firm in the supply chain system to establish managing strategy.