| 谈新疆服务贸易的品牌战略 |
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| 引用本文： | 任华. 谈新疆服务贸易的品牌战略[J]. 新疆财经, 2008, 0(4) |
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| 作者姓名： | 任华 |
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| 作者单位： | 新疆财经大学,国际贸易学院,乌鲁木齐,830012 |
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| 摘 要： | 在经济全球化背景下,服务贸易的竞争愈加激烈,尤其是对于新疆这一相对全国服务贸易发展较为落后的省份,其服务贸易将面临更大的挑战。为应对这一挑战,更好更快地发展新疆服务贸易,打造新疆服务贸易品牌不失为可取的战略举措。
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| 关 键 词： | 新疆 服务贸易 品牌战略 |
An Analysis of Brand Strategy of Service Trade in Xinjiang |
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| Ren Hua. An Analysis of Brand Strategy of Service Trade in Xinjiang[J]. Finance & Economics of Xinjiang, 2008, 0(4) |
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| Authors: | Ren Hua |
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| Abstract: | Under the background of economic globalization,the competition of service trade becomes more and more heated.Service trade in Xinjiang,however,encounters a greater challenge since it is less developed in Xinjiang than in China.In order to meet the challenge and develop service trade in Xinjiang better,building the brand of service trade in Xinjiang is suggested as a strategic measure. |
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| Keywords: | Xinjiang service trade brand strategy |
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