The Response of Consumers to Nutrition Labeling

Nutrition labeling is an example of product-related information that manufacturers have recently been required to provide. This research sought to determine how central New York State consumers would benefit from such federal regulations. The concept of benefit was defined in terms of consumers' use and perception of labeling information. Attitudes toward nutrition labeling were found to be highly positive. However, the comprehension of the format and terms of the label disclosure was low, indicating that the immediate benefits of the policy will be attitudinal as opposed to behavioral and that consumer education will be essential if use benefits are to be derived.