关于发展我国区域名牌战略的思考

实施名牌战略是企业在激烈的市场竞争中的必然选择。从区域经济发展角度 ,运用系统化的分析方法对名牌战略进行理论探讨是一个新思路。文章分析了目前我国发展区域名牌战略的不足之处 ,力图论证通过政府的适度干预即应在加强公共产品和外部信息供给以及公正维护竞争规则两个方面发挥作用和企业以创新为源动力 ,以现代营销理念作指导对自身运营进行科学战略性规划的协同作用来推动实施区域名牌战略 ,繁荣发展区域经济。

The Thinking about Developing Strategies ofRegional Famous Brands in China

It is an inevitable choice to develop the strategy of famous brand for an enterprise in the keen market competitions.As far as the development of the regional economy is concerned,it is also a new way to apply the method of system in analysing it for a theoretical study.In the subsequent article,we construct a system model by realising the flaw of the strategy of region famous brand at home,in which we can see the innovation of the enterprise and the proper intervention of govenment whose function is building up the supply of public products and external information and defending the regulations for competition.In short,under the instruction of modern selling principle which appers the scientific strategy designment for the running of enterprise,our aim is to propel the fulfilment of regional strategy of famous brand,to develop the economy of region.