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Evoked set size—Personality correlates and mediating variables |
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| Authors: | Prasad V Kanti |
| Institution: | 1.University of Wisconsin-Milwaukee, Milwaukee, Wisconsin, USA ; |
| Abstract: | Journal of the Academy of Marketing Science - A study is reported which presents some positive results in investigating the usefulness of a cognitive variable— ‘need for cognitive... |
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| 本文献已被 SpringerLink 等数据库收录！ | |