一种永续经营的思维观

成功企业的永续经营一直是工商企业管理学术领域乃至企业界人士颇为重视的一个老大难课题。本文旨在提出一种新思维,即通过将企业置于社会系统内加以宏观多视点的系统分析,来解剖企业的生存与发展的物质基础及其本质,最后笔者推出"超越价差战略"思想及与现代企业营销的印证关系,提出一种成功企业永续经营的战略思维方向。

Innovation Thinking: Permanent Business Dvelopment

The issue of the permanent business devel opment is one of the most difficult problems which is attached with great importance by those oho are dedicated to the research field of industry and business management and even by enterprise staff. This paper introduces aninnovation thinking, that is, by analyzing the enterprises in the earth system with macro and multi - perspective system and the biosphere, mankind and human mature connected to the enterprise, it discusses the material foundation and nature for the survivorship and development of the enterprise, introdusing the innovation thinking of " surpassing of the price difference strategy" and its connection with the modern marketing, pointing out a kind of strategic thinking for the permanent business development of successful enterprises.