供应链终端的城市青年女性消费行为及营销策略

在供应链体系中,作为供应链终端的我国城市青年女性消费者,其消费行为具有如下特点:追求时尚、追求名牌、个性化、冲动性、无购买目的的休闲消费、追求便利。企业应当在产品、价格、渠道、促销方面采取相应的营销策略,才能有效进入我国城市青年女性市场。

Marketing Strategies of the City Young Women Consume Behavior on the SC Terminal

To the city young women of the SC terminal, their consume behavior characteristic is: vogue, famous brand, characteristic, excite and consume without purpose, convenience. Business enterprise should adopt the marketing strategies correspondingly, so that can enter the market effectively.