| 品牌化对社会的积极影响(英文) |
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| 引用本文： | 陶葶.品牌化对社会的积极影响(英文)[J].中国外资,2012(22):108. |
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| 作者姓名： | 陶葶 |
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| 作者单位： | 上海大学 |
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| 摘 要： | 近年来,品牌无处不在,对人们的生活也有着或多或少的影响。本文将首先解释了为什么跨国公司对社会的影响是当今一个受欢迎的论题,然后说明了国际品牌总的来说对人们的生活产生了积极的影响,并以沃尔玛和耐克公司为例论证了该观点。
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| 关 键 词： | 国际品牌 社会影响 经济 |
品牌化对社会的积极影响 |
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| Abstract: | In recent years, brands are everywhere and have some influence on people's lives more or less. This essay will first explain why the social impact of multi-national companies is a popular issue nowadays, then demonstrate that international brands have a predominantly positive impact on people's lives and support the position using Wal-Mart and Nike as examples. |
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| Keywords: | international brands social impact economy |
| 本文献已被 CNKI 等数据库收录！ |
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