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Materiality and family consumption: the role of the television in changing mealtime rituals
Authors:Pepukayi Chitakunye  Pauline Maclaran
Affiliation:1. School of Management, Information Technology and Governance, University of KwaZulu-Natal, South Africa;2. School of Management, Royal Holloway, University of London, UK
Abstract:This interpretivist study contributes to our understanding of how materiality mediates everyday family life by exploring the role of material objects in changing family rituals. We show how the television acts as an agent of cultural change when intermixed with family mealtimes. Our findings present a conceptual framework to explain the ways in which family life is altering across four key areas, namely: (1) mealtime settings and practices; (2) type of food consumed; (3) family structure and membership; and (4) family values and identity. This analytical framework illustrates how technologies such as the television mediate family relationships and how technologies become progressively more embedded in everyday practices. Revealing a transfer of mealtime practices from the formal environment into the informal environment, and vice versa, our study shows how mealtime rituals are altered and changed in form when mediated by the television, but not ultimately abandoned.
Keywords:food consumption  mealtime rituals  family consumption  materiality  television  consumption practices
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