Dynamic supply chain modeling using a new fuzzy hybrid negotiation mechanism

The key part of dynamic supply chain management is negotiating with suppliers and with buyers. Coordination is essential for successful supply chain management. In order to model coordination among suppliers and buyers in a dynamic supply chain, this paper takes a step further and proposes a new fuzzy- logic-based hybrid negotiation mechanism. In most real-world negotiation situations, agents have a common interest to cooperate, but have conflicting interests over exactly how to cooperate. These situations involve restrictions and preferences that may be vaguely and partly defined. Therefore, this study takes the advantage of fuzzy logic and develops a hybrid negotiation-based mechanism, that combines both cooperative and competitive negotiations. Achieving effective coordination in a multi-agent system is non-trivial as no agent possesses the global view of the problem space. Moreover, the different strategies adopted by agents may produce conflicts. While agents coordinate with each other in the operations, they will negotiate about their strategies to reduce conflicts. The proposed fuzzy hybrid negotiation mechanism allows negotiation agents more flexibility and robustness in an automated negotiation system. The proposed mechanism not only helps sellers and buyers to explore various new choices and opportunities that the e-markets offer but also allows them to identify and analyze their resource constraints in a given schedule, and helps them to explore and exploit many alternatives for a better solution. The efficacy of the proposed approach is demonstrated through an illustrative example.