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HOW A UNIQUE CULTURE PROPOSITION BECAME A USP |
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| Authors: | Adam Kingl |
| Institution: | () is Director of the Emerging Leaders and Accelerated Development Programmes and Corporate Executive Education at London Business School. |
| Abstract: | How can you transform the way you do things into a compelling sales proposition? Zurich Insurance has created a Unique Culture Proposition which may well be its Unique Selling Point. Adam Kingl tells the story. |
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