| 刍议高职教育品牌的企业化经营 |
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| 引用本文： | 莫文斌.刍议高职教育品牌的企业化经营[J].企业技术开发,2004,23(12):58-60. |
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| 作者姓名： | 莫文斌 |
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| 作者单位： | 湖南女子大学 湖南长沙410004 |
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| 摘 要： | 文章在深入分析高等职业教育品牌经营策略的基础上,提出了如何将企业经营中的CIS观念引入到高职院校的品牌经营中去,对如何妥善规划与设计进而形成校园识别系统SIS也进行了初步的尝试性探讨。
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| 关 键 词： | 高职教育 品牌经营 CIS SIS |
| 文章编号： | 1006-8937(2004)12-0058-03 |
| 修稿时间： | 2004年9月6日 |
Try to discuss the brand managing of high vocational education as enterprise |
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| MO Wen-bin.Try to discuss the brand managing of high vocational education as enterprise[J].Technological Development of Enterprise,2004,23(12):58-60. |
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| Authors: | MO Wen-bin |
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| Abstract: | The article is on the basis of analyzing high vocational education brand management tactics in depth, proposes how to deal the CIS idea of enterprise management into the brand managing of high vocational college, then goes on the preliminary discussion for how to plan and design properly and then form School Indentity System (SIS). |
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| Keywords: | high vocational education brand managing CIS SIS |
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