知识经济时代的网络营销

２０世纪下半叶，世界经济正在从工业经济向知识经济转变，这一转变使企业营销环境也大为改变，导致网络营销产生。我国企业为加快知识经济时代的网络营销，必须从思想上对网络营销竞争意识的重视，实施有效的营销策略组合，完善金融安全认证体系，在实施过程中不断去发展与创新。

Cyber Marketing in the Age of Knowledge-based Economy

No matter whether people become aware or not, industry economy is changing into knowledge economy all over the world with the new century approaching. This trend in economy has been greatly changing the marketing environment of enterprise and has resulted in the birth of cyber marketing. This article centres on the present condition and the obstruction factors of cyber marketing in China. The anther pnts forward how to deverop marketing in China to go along with the won trend.