Ethics of Celebrities and Their Increasing Influence in 21st Century Society |
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Authors: | Chong Ju Choi Ron Berger |
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Institution: | (1) Department of Economics, Penn State University, Penn State iMBA, Knowledge Park, 5340 Fryling Rd – Suite 205, Erie, PA 16510, USA;(2) Finance, Banking and Insurance, Appalachian State University, Boone, NC, USA;(3) Schweser, Kaplan, Inc, New York, NY, USA |
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Abstract: | The influence of celebrities in the 21st century extends far beyond the traditional domain of the entertainment sector of
society. During the recent Palestinian presidential elections, the Hollywood actor Richard Gere broadcast a televised message
to voters in the region and stated, “Hi, I’m Richard Gere, and I’m speaking for the entire world”. Celebrities in the 21st
century have expanded from simple product endorsements to global political and international diplomacy. The celebrities industry
is undergoing, “mission creep”, or the expansion of an enterprise beyond its original goals (Hyde, 2009). The global internet is one of the major drivers of this phenomenon. The contribution of this paper is to analyse this global
phenomenon and the potential implications for business ethics research. |
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