红孩子长不大

为什么赚钱的电商最后没干过赔钱的,曾经最有冠军相的电商最后只落得了卖身的下场?"这是我最后一次代表红孩子讲话了。"9月27日,徐沛欣坐在办公室的大班椅上,双手枕着头,身子后仰,一脸的轻松。两天前,他将自己亲手创立的公司卖给了电子商务的后起之秀苏宁。这个结果算不上太好,做了八年的公司才卖了6600万美元,还赶不上红孩子这些年的融资额;不过也算不上太环,在如今萧瑟的市道中,能被人看上已经算是难能可贵了。一切恍如隔世。五年前的2007年,红孩子的销售额就已

RedBaby:Old before it’s Time

"This is my last chance to speak on behalf of RedBaby," says Xu Peixin,who sits back relaxed in the office with hands behind his head.After the Chinese National Day holiday,Xu will step down as CEO and chairman of RedBaby,bidding farewell to the company which he co-founded. Although Xu has invested in over a dozen other companies in the past,no other captured his attention like RedBaby.For eight years,he has taken great care to be a part of the company,attending every weekly executive meeting and the monthly company flag raising ceremony,as well as taking time out to play football with his colleagues from time to time. Then Suning came and acquired the RedBaby. This pioneering company once stood center stage in China’s e-commerce industry, but now is quietly fading away.