| 我国推行绿色营销战略的必要性及措施 |
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| 引用本文： | 蒋涢.我国推行绿色营销战略的必要性及措施[J].石家庄经济学院学报,2000,23(6):569-572. |
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| 作者姓名： | 蒋涢 |
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| 作者单位： | 华中科技大学管理学院!湖北武汉430070 |
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| 摘 要： | 90年代以来，绿色营销成了世界发展的热点和潮流，本文初步探讨了我国推行绿色营销战略的必要性，并针对现状提出了相应措施。
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| 关 键 词： | 绿色营销 绿色产品 绿色消费 |
On the Necessity and Measures for Our Country to Develop Green Marketing Strategy |
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| JIANG Yun.On the Necessity and Measures for Our Country to Develop Green Marketing Strategy[J].Journal of Shijiazhuang University of Economics,2000,23(6):569-572. |
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| Authors: | JIANG Yun |
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| Abstract: | From 90's,the green marketing has become the hotspot of the world's development.The article discusses that it is necessary for our country to push green marketing.In the article the authoralso give some measures. |
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| Keywords: | green marketing green product green consumntion |
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