| 企业自主创新的本质与经验 |
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| 引用本文： | 蔡双立,张建宇.企业自主创新的本质与经验[J].中国流通经济,2010,24(4). |
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| 作者姓名： | 蔡双立 张建宇 |
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| 作者单位： | 天津财经大学商学院,天津市,300222 |
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| 基金项目： | 天津市科学技术委员会规划资助项目"企业自主创新与自主品牌建设"，天津财经大学2009年度校科研发展基金启动性课题"利基市场条件下企业自主创新模式选择" |
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| 摘 要： | 本文认为,我国企业已经进入关键的转型期,自主创新能力尤为重要.企业的自主创新并不单纯依赖企业内部的研发活动,而应注重将技术优势转化为市场优势并形成最终的客户资产;客户资产的形成是企业自主创新的最终目的,也是判断企业自主创新的结果性指标;互补性资产的形成则是判断企业自主创新过程的重要依据.企业在自主创新过程中,应进行有效的客户资产管理,有意识地培育互补性资产.
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| 关 键 词： | 自主创新 本质 客户资产 互补性资产 |
The Nature and Experience of Independent Innovation in Enterprises |
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| CAI Shuang-li,ZHANG Jian-yu.The Nature and Experience of Independent Innovation in Enterprises[J].China Business and Market,2010,24(4). |
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| Authors: | CAI Shuang-li ZHANG Jian-yu |
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| Institution: | CAI Shuang-li , ZHANG Jian-yu (Tianjin University of Finance , Economics,Tianjin300222,China) |
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| Abstract: | The independent innovation is of great significance in the current period of time which is a crucial time for the transformation of our enterprises.The independent innovation in the enterprises will not only depend on the internal R&D,but also on the transition from technological advantages to market advantages that will be ultimately transformed to the customers' equity.The creation of the customers' capital is the ultimate purpose of independent innovation in enterprises;it is also one of the indicators t... |
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| Keywords: | independent innovation nature customer equity complementary asset |
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